Month: April 2018

Mystic, Conn. (May 1, 2018) — Mystic Seaport announced today the launch of its new brand identity, with the introduction of the addition of Museum to its name and a redesigned logo, website, and large-scale ad campaign. The launch is a key element of the Museum’s strategic plan to expand the reach and relevance of the Museum by positioning itself as a more modern and relevant cultural center that strives to inspire an enduring connection to the American maritime experience. The opening of the Thompson Exhibition Building in 2016 signified the first step in that direction and will showcase the recently launched Era of Exhibitions programs.

“Today’s audiences value the community that a museum creates,” said Steve White, president of Mystic Seaport Museum. “By restoring the word ‘Museum’ to our name, we celebrate and showcase history while making a space for people to talk and think about issues that matter to them. Museums are contemporary centers of community and discourse and we are updating our identity to reflect that role.”

The organization’s new logo, in the color nautical orange, presents a sharp, bold visual identity in a shape that references the planks of a ship with the cascade of stacked vertical text representing waves approaching shore.

“This new direction signifies the commitment of the Museum’s Board of Trustees to connect with, and inspire, the broadest possible communities, and to communicate the freshness and relevance of the Museum’s programs and exhibitions,” said J. Barclay Collins, chairman of the Board of Trustees of Mystic Seaport Museum.

Mystic Seaport Museum’s new tagline, “Radical Craft.  Get Into It.” will anchor its new advertising campaign debuting this month. It is an action-oriented statement that shines the light on the Museum as a place that celebrates immersive experiences, craft and the evolution of seafaring innovation that was radical in its time. The ad campaign will feature the outstanding imagery created by the Museum’s photography staff.

Carbone Smolan Agency, an independent design-led branding agency that has worked with organizations such as Musee de Louvre, The Metropolitan Museum of Art, Natural History Museum of Los Angeles, and Christies served as the agency of record for the Museum’s rebrand and launch.

“We love working on museums because we understand that arts and culture are the lifeblood of a community. We were thrilled to be invited to partner with such a wildly interesting institution on their bold journey,” said David Mowers, executive director of Strategy at Carbone Smolan Agency.

About Mystic Seaport Museum

Mystic Seaport Museum, founded in 1929, is the nation’s leading maritime museum. In addition to providing a multitude of immersive experiences, the Museum also houses a collection of more than two million artifacts that include more than 500 historic vessels and one of the largest collections of maritime photography.  The iconic Thompson Exhibition Building is a state-of-the-art exhibition gallery that will host the upcoming Science, Myth, and Mystery: The Vinland Map Saga and The Vikings Begin: Treasures from Uppsala University, Sweden installations on May 19, 2018. Mystic Seaport Museum is located one mile south of Exit 90 off I-95 in Mystic, CT. For more information, please visit https://mysticseaport.wpengine.com/  and follow Mystic Seaport Museum on Facebook, Twitter, YouTube, and Instagram.

New Exhibition Showcases Artifacts Never Before Seen in U.S. to Reveal the Early Days of the Storied Maritime People      

Mystic, Conn. (April 10, 2018) — On Saturday, May  19, Mystic Seaport will open The Vikings Begin: Treasures from Uppsala University, Sweden, bringing artifacts from one of the world’s finest early Viking-age collections outside of their home in Sweden for the first time. It will be the international debut for the exhibition.

Priceless treasures, including helmets, shields, weapons, glass, and other artifacts dating as early as the 7th century, are included in this collection from Gustavianum, Uppsala University Museum in Sweden, Scandinavia’s oldest university.

“The Vikings Begin is a wonderful opportunity for people to tap into their fascination with all things Viking, and be able to expand the scope of understanding about Viking and pre-Viking cultures and how they influenced the rest of the world,” said Mystic Seaport President Steve White.

The exhibition includes a number of exquisite, more-than-1,300-year-old original artifacts from the centuries leading up to the Viking Age, held in the vast archaeological collections of Uppsala University. Normally kept in the vaults of the University Museum, these rare objects have never before traveled across the Atlantic.

The exhibition will be divided into thematic sections on Viking warfare, trade, the Baltic Sea, a ship burial, Norse gods, and geo-political relationships to other cultures. It will employ remarkable archaeological finds in the exploration of how this storied maritime society lived more than a millennium ago.

“The exhibition includes magnificent weapons, both for attack and defense, and also smaller treasures such as jewelry and objects with magical importance,” said Dr. Marika Hedin, Director at Gustavianum, Uppsala University Museum. “The finds come from both male and female graves, as both sexes played important roles in society. Recent finds even indicate that women sometimes actively participated in battle; however, their power resided primarily on the spiritual and magical sides of life. To understand the story of how the Vikings began, the exhibition examines their relationship with the outside world, their spiritual beliefs, the role of warfare, the importance of water and waterways, and how trade routes influenced their world.”

Mystic Seaport is the first stop on a U.S. tour for The Vikings Begin. The exhibition was born out of a 10-year research project at Uppsala University that began in 2016. “The Viking Phenomenon,” as the project is known, aims to closely study the emergence of Viking society by looking at the developments within the Scandinavian Iron-Age culture that existed before the Vikings. The rich archaeological finds from graves in eastern Sweden—treasures held by Gustavianum—tell a new and compelling story about why and when Viking society actually began.

Mystic Seaport has additional programming planned around the exhibition, including Viking Days on June 16 and 17. During this two-day festival, the Museum will be transformed in celebration of Viking culture, complete with trade demonstrations, performances, and on-the-water activities. Visitors can explore the exhibitions, sample Scandinavian fare, watch traditional faering sailing, and see a Nordic boat-building demonstration. There will be hands-on activities and games for children and adults throughout the day, and a special Planetarium show on Viking navigation.

The Vikings Begin will run concurrently with Science, Myth, and Mystery: The Vinland Map Saga, which also opens May 19. A new exhibition produced in collaboration with the Beinecke Rare Book and Manuscript Library at Yale University, the show explores the controversial history of the map that purportedly proved the Vikings reached the New World before Columbus. The map ignited a firestorm of debate as scholars, historians, and scientists across the globe argued over its meaning and authenticity. This exhibition will put the map on display for the first time in the U.S. in more than 50 years.

The Vikings Begin: Treasures from Uppsala University, Sweden is open through Sept. 30, in the Collins Gallery of the Thompson Exhibition Building.

About Mystic Seaport

Mystic Seaport is the nation’s leading maritime museum. Founded in 1929, the Museum is home to four National Historic Landmark vessels, including the Charles W. Morgan, America’s oldest commercial ship and the last wooden whaleship in the world. The Museum’s collection of more than two million artifacts includes more than 500 historic vessels and one of the largest collections of maritime photography in the country. The Thompson Exhibition Building provides a state-of-the-art gallery to host compelling, world-class exhibitions, including Murmur: Arctic Realities, which opened January 20, 2018. The Collections Research Center at Mystic Seaport provides scholars and researchers from around the world access to the Museum’s renowned archives. Mystic Seaport is located one mile south of Exit 90 off I-95 in Mystic, CT. For more information, please visit https://mysticseaport.wpengine.com/  and follow Mystic Seaport on Facebook, Twitter, YouTube, and Instagram.

About Gustavianum, Uppsala University Museum

Uppsala’s largest university museum cares for the University’s magnificent collections of archaeological objects, coins, art, historic scientific instruments, and much more. Our role has three main dimensions: our museum building, Gustavianum, is a place for collaboration between the University and the rest of society; our exhibitions and program of events are inspired by, and reflect, the University’s collections and research at Uppsala University; and we ensure that our collections are accessible for research and teaching at the University and other institutes of higher education, not just in Sweden but also in other countries. In addition, we endeavor to be a resource for the careers and competence development of University students, through our work experience placements and by offering part-time employment in various parts of the organization. For more information, please visit http://www.gustavianum.uu.se.

Mystic, CT (April 5, 2018) — Perennial spring favorite Pirate Days returns to Mystic Seaport April 17 and 18.

Each day offers activities geared toward children ages 4 through 12. Admission for nonmembers is free. A Pirate Days ticket is $5 per nonmember child, in addition to regular museum admission.

Activities include:

• Pirate Treasure Hunt: Using a Treasure Map, participants (wearing their pirate name badges) follow instructions to find different locations on the Museum grounds. “Free Men of the Sea” (pirate re-enactors) will be stationed at each location to mark participants’ treasure map with a clue. Once all the clues are obtained, the participants solve the puzzle for the final treasure chest location, where they will receive a prize. 10 a.m. to 1 p.m.
• Pirate Games and Crafts: Held at Art Spot, Toy Boat Building, and on the Village Green. Crafts are 10-1; Toy Boats until 4:30 p.m.; Games until 3 p.m.
• Pirate Basic Training in the Discovery Barn. 11:30 a.m. – 12:30 p.m. and 2:30-3:30
• Performances of “ARRR You Ready to be a Pirate” and a “Pirate Q&A” held at the Performance Stage (rain location: Greenmanville Church).
• “High Seas Planetarium Show”: Learn how pirates of old navigated the oceans.  (3:30 p.m. show; additional ticket required: $4 non-members, $3 members and ages 3 and younger are free.)
• Cannon Firing Drill: Chubb’s Wharf. 2:45 p.m.

About Mystic Seaport

Mystic Seaport is the nation’s leading maritime museum. Founded in 1929, the Museum is home to four National Historic Landmark vessels, including the Charles W. Morgan, America’s oldest commercial ship and the last wooden whaleship in the world. The Museum’s collection of more than two million artifacts includes more than 500 historic vessels and one of the largest collections of maritime photography in the country. The Thompson Exhibition Building provides a state-of-the-art gallery to host compelling, world-class exhibitions, including Murmur: Arctic Realities, which opened January 20, 2018. The Collections Research Center at Mystic Seaport provides scholars and researchers from around the world access to the Museum’s renowned archives. Mystic Seaport is located one mile south of Exit 90 off I-95 in Mystic, CT.  For more information, please visit https://mysticseaport.wpengine.com/  and follow Mystic Seaport on Facebook, Twitter, YouTube, and Instagram.