Mystic Seaport Museum, Mystic Aquarium, Olde Mistick Village, and Downtown Mystic Merchants have banded together to create and promote a new brand for Mystic tourism — Sea Mystic.
Together the attractions and business are providing an initial $100,000 to the Greater Mystic Chamber Foundation to fund billboards, digital advertising and a referral website to promote the iconic Mystic experience to visitors.
The campaign launches April 1.
“The goal of this initiative is simple — and something we know well at the Museum — a rising tide lifts all boats,” said Steve White, president of Mystic Seaport Museum. “By increasing awareness of the Mystic brand, we hope to increase traffic and visitors to Exit 90 for the benefit of everyone.”
The initial $100,000 will promote the Sea Mystic brand on high-profile billboards on the Interstate 95 corridor in Fairfield and New Haven. It will also be a new domain name — SeaMystic.com — that will redirect to the long-standing Mystic.org website. There, visitors will find information about the Mystic Pass — a joint ticket for Mystic Seaport Museum and Mystic Aquarium that offers discounted admission.
The Sea Mystic billboards, digital marketing, and website are being coordinated by Miranda Creative of Norwichtown, CT.