Mystic, Conn. (November 1, 2022) – Mystic Seaport Museum has launched a new logo for the Henry B. du Pont Preservation Shipyard, the first visual graphic identity in the Shipyard’s fifty-year history. This branding is a celebration of the Shipyard’s commitment to traditional wooden boat construction and historic ship restoration.
The new logo incorporates two iconic silhouettes: the Shipyard’s main shop, which serves as the heart of the Shipyard, and the Emma C. Berry, one of the oldest surviving commercial vessels in America, which has called the Museum home, since 1969. Berry is the world’s last authentic Noank oyster smack, listed on the National Historic Registry and served as an active fisherman for nearly 60 years from 1866 – 1924. Berry’s story, much like the Shipyard itself, is a Connecticut story and serves as the embodiment of Mystic’s deep connection to the sea.
“As so many have experienced when visiting the Museum, the Henry B. du Pont Preservation Shipyard is a special and distinct part of the Museum, and as such deserves its own identity,” said Chris Gasiorek, Senior Vice President of Operations and Watercraft. “This new branding will help us to share the spirit and traditional skills of our shipwrights to a broader audience.”
The new logo is being launched through a series of events the Museum is undertaking to celebrate the Shipyard’s 50th anniversary:
- October 2022: A history of the Shipyard published in the Fall/Winter 2022 issue of Mystic Seaport Museum Magazine, written by the Clark Senior Curator for Watercraft, Quentin Snediker.
- November 2022: A 3-minute mini-documentary produced by Smile Films will be released along with a social video series to feature our shipwrights on the Museum’s Instagram, TikTok & Facebook pages.
- Late November 2022: New Shipyard merchandise including clothing and accessories available exclusively at the Museum gift shop just in time for the holidays.
- Spring 2023: A Shipyard video podcast and dedicated social media channel are planned.
Director of Marketing & Communications
Mystic Seaport Museum
About Mystic Seaport Museum
Mystic Seaport Museum is the nation’s leading maritime Museum. Founded in 1929 to gather and preserve the rapidly disappearing artifacts of America’s seafaring past, the Museum has grown to become a national center for research and education with the mission to “inspire an enduring connection to the American maritime experience.” The Museum’s grounds cover 19 acres on the Mystic River in Mystic, CT, and include a recreated New England coastal village, a working shipyard, formal exhibit halls, and state-of-the-art artifact storage facilities. The Museum is home to more than 500 historic watercraft, including four National Historic Landmark vessels, most notably the 1841 whaleship Charles W. Morgan. For more information, please visit mysticseaport.org and follow the Museum on Facebook, Twitter, YouTube, and Instagram.